car manufacturers.
Conclusions
Hyundai Motor has been successful in the US market thanks to high quality cars at low price and improved brand image. The recent economic recession has brought some advantages to Hyundai such as increased demand of small and midsized cars resulting in higher market share, and Korean won depreciation against US dollar resulting in stronger price advantage. Howe
car in Mexico. Chevrolet soon launched the also Mexican made Chevy Monza, similar to the 4 door saloon version of the Chevrolet Classic still produced in Brazil, for those who wanted a bigger trunk and more room with for the same low price.
A 2006 Corsa saloon made in Brazil
The design was not changed until 2000, when it was facelifted in Europe with transparent headlights, newer rear lights an
The Marketing Mix - Product
Product is most important element. Product strategy is about the total decision making about product mix, product line, brand and package. Now, Ferrari is producing 5 models. Meanwhile other brands are focused on mass production and marketing, Ferrari is focusing on producing customized products to increase their car's value - giving them scarcity by limited sale.
Car Technologies
Hybrid
The hybrid car has two power sources – an engine and a secondary cell. These sources work respectively or simultaneously according to the driving condition to increase efficiency. Hybrid cars run on battery power at low speeds and switch to traditional internal-combustion at higher speeds. Since the capability of a secondary battery is not enough to replace the