intention regarding the canned tuna product. Before the launch of the ads consumers had no product attribute. However, after the release of the campaign the consumers’ attitude about Dongwon canned tuna has changed to healthy food. Secondly they attempted to convert other consumers to consume tuna products by showing them how much beneficial tuna is. Lastly, through the campaign Dongwon attempt
Sony’s Key Challenge
The Sony group recorded revenues of $77.3 billion during the financial year ended March 2009, a decrease of 12.9% compared to FY2008. The operating loss of the group was $2.3 billion during FY2009, as compared to an operating profit of $4.8 billion. The net loss of the company was $1 billion in FY2009. From 2009, the crisis of Sony has begun.
The reason of Sony’s defic
carry up to a ten year prison sentence, and prohibits the development or possession of phishing kits with intent to commit fraud.
iv. Society and Environment
Although most online phishing may seem like a trivial topic, many are still oblivious to the subject. According to 2007 survey conducted by PayPal , an online payment provider, in UK, about 46% of the people are unaware of what phishing
Ⅰ-ⅱ Pulmuone
Pulmuone co., Ltd. is one of world’s leading providers of fresh, close-to-nature products with shelf lives of fewer than 15 days. It is one of handful of companies in the world that possess accurate, up-to-the-minute manufacturing capabilities. That allows them to integrate order-to-fulfillment processes with daily delivering activities, and to replenish the critical “fres
3. 3Cs
3.1. Corporation
1) BMW
The BMW Group is the world’s leading company of premium products and services in the automobile market. BMW, which stands for Bayerische Motoren Werke, was established in 1817 in Germany and is now one of the ten largest car manufacturers in the world. There are more than 14 million BMW vehicles on the road today.
As a company producing high class autom