of purchase, and distributor.
• Dirt Bikes would like to be able to market more aggressively to its customers.
• The Marketing Department would like to be able to send customers e-mail notices of special racing events andof sales on parts.
• It would also like to learn more about customers’ interests and tastes : their ages, years of schooling, another sport in which they
localized
It did not work
-> Korean Marts are so strong.
ex) Home-plus
Not localization
New PR Method
-> Using culture difference
Ⅱ. CaseAnalysis:
Why didthey fail?
Walmart localized with the wisdom of hindsight,
but it did not work.
Existing Korean superstores dominate the market
and is more sensitive to price. SAJO has the largest number of deep-sea fishing vessels among Korean tuna companies and is the only company that deals with the entire process from fishing to selling. Therefore, it would much easier to reduce costs by implementing All-in-one System in their operation management. HACCP(Hazard Analysis and Critical Control Point) is also an important skill for produ
and register the employment support center in on labor department. After people’s register, the employment support center in labor department selects proper companies according to some factors which are conditions of labor shortage, business performance ability, and specialty. According to labor department in 2008, 93 small companies did on-the-job training for 328 aged people in 2007, andthey
to increase the quality oftheir clothing, shelter, food, and etc. Maybe this trend has become intense especially in food. The rationale behind this is the tragic events and scandals related with food, such as the Melanin pigment scandal and mad cow disease. These cases make people be shocked and mistrusted about food. They are becoming even more concerned and sometimes terrified about the food t