products and convergence &collaboration will bring about disruption of the industry border, hybrid business, and area expansion of creative director.
It is estimated that diversification of the global fashion landing will increase import brands in the field of luxury and fast market and accelerate multi channel strategy through evolution of fashion distribution and segmentation of select shop.
brands image.
2) Product
It was the quality of the product which contributed to maintaining the high price. Focusing on high quality and unique design, Bean Pole was not hit by the severe competition which overflowed in the 90s in casualbrand industries. With combination of fabrics, standardization of colors, and design map using fabric and colors Bean Pole set average quality of each mat
simply Giordano
기본적인 패션아이템을 좋은 소재로 개발하여 한국인의 체형에 맞는 패턴과 트렌드의 아이템 제공
Iconic CasualBrand
개인의 취향과 라이프 스타일을 반영하여 세대에 부합하는 대표 캐주얼 브랜드
Young At Heart
나이가 젊은 기준이 아닌 라이프 스타일이 젊은 고개을 위한 지오다노.
Brand Identity
‘Casual Luxury for customers of all ages who think young’
젊음이 영원 불멸할 수는 없지만 좀 더 천천히, 품위있고 자연스럽게 퇴화하기를 원하는 것이다.
유통전략
1) 해외개척에 박차
한동안 경기 침체으 여파로 고전해왔으나 금년 4/1분기 매출호조로 손실을 크게 줄이면서 해외
1. Introduction
1.1. Introduction of Benetton Group
1.1.1. Group Overview - Business
Today, the Benetton Group is present in 120 countries around the world. Its core business is fashion apparel: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, the casual United Colors of Benetton, the glamour oriented Sisley, and Playlife American colle