1. Market analysis
Expansion of unisex casual market
Recently, another trait of the unisex casual is that the average age of the consumer becomes high. It is generally believed that only teens look like unisex style. But, to our surprise, career women and young people (below 10 years old) are joining new fashion mode destroying formal styles. This phenomenon is being accelerated because p
service
Internet based personalized service
Ex- ASOS : Answer any question in 24 and have database for all the customer’s purchase
Offer continuous service and attention according to product life cycle
Exercise CRM : Focusing on VIP(Petro Principal)
Provide upgraded standardized service
Differentiate service from existing casual brand like POLO
Improve staff training level
casualness in the face of concerns would be irresponsible whatever the subject; on such a fraught topic, about the president of the United States, and in the heat of a reelection campaign, its hard to understand. When bloggers and then other media outlets quickly raised doubts about the documents authenticity, CBS erred even more with a defensive, even pugilistic response. News anchor Dan Rather
old European money, and run the spectrum from stodgy
bankers to playboy arms dealers.
Harry strolls amiably among the glittering woman, the cigar
smoking men, casually snagging a glass of champagne and a
canape from the passing waiters. He nods to someone as if he
knows them. Greets another is quite fluent Arabic. People in
his wake look at each other like "Do you know him?" They
shrug, go on
2. 정보의 탐색
내적탐색 측면에서의 전략 - ‘이미지 포지셔닝’
-컨셉: 자유롭고 활기찬 California 스타일
을 추구. 오렌지와 곰을 심볼화 함.
외적탐색 측면에서의 전략
(1) 제품의 특성
Natural attractive casual wear의 trend를 따르
면서도 이에 California 스타일을 가미하여 자신
들만의 독특한 개성을 추구