Objective 1
It is important for consumer researchers to understand the nature and power ofattitudes.
태도(attitude)
: 사람들(자신을 포함해서), 대상들, 광고들, 또는 쟁점들에 대한 영속적이고 일반적인 평가
실용적(Utilitarian)
가치-표현적
(Value-expressive)
자아-방어적
(Ego-defensive)
지식
(Knowledge)
Objective 2
Attitudes are more
jobs wants to do plastic surgery because he thinks he has too old face to pass the job-interview. But his wife, Lynette, don't want him to do plastic surgery. So she explains to him how dangerous the plastic surgery is and shows him a person who fails plastic surgery. But despite Susan's effort, his attitude does not change. Finally, by persuading and teaching, Susan makes Tom's attitude change.
one' - I have been living while aiming at an active attitude toward change and innovation. I have challenged every task with enthusiasm and bright and positive thinking. During various social experiences, this attitude of mine made others to compliment many times on my ability and characters. In the coming future, the life of sharing and harmonizing with others is the best life I am working for.
Definition of dating
Love is that most people experience universally, it is subject that pull our main interest routinely scintifically. In particular, if see in development psychologic standpoint, one of important task that should achieve in adolescence develops feeling of closeness with reason. Dating, it means relationship that do not have any contractive meaning or charge on understanding
Training
Acquisition of knowledge
Sharpening of skills, concepts, rules, or Changing ofattitudes
Behaviors to enhance the performance of employees
Training and Development helps in developing
leadership skills, motivation, loyalty, better attitudes,
and other aspects that successful workers and managers usually display.
4-1) Systematic Model
Helping employee to perform