Chinese companies.
High pricing policy and securing luxurious store
Selecting mass media carefully when driving promotion and advertising strategy.
Constructing A/S network in order to back up the high class image
Providing the products which are served only in E-Mart and are popular in Korean market, except the ratio of local products set by government
market, 2009 80%, Europe and the United States imported brand, such as seizure.
-A representative of foreign brand AUPRES, LOREAL, CLINIQUE, LANCOME, SHISEIDO, DIOR, etc.
-Tint cosmetics is the foreign brand and Koran brands each have seized by halves. Cleansing products, rather than Chinese brand.
(2) Korean low cost brand popularity, price and high quality satisfaction
- China consume
company in mutinational goods sourcing
Competition with global company,
Carrefour, Wal-mart, which have
Tremendous financial resources
Advance to China market using
mid-and premium-priced strategics
Low prive competitiveness of E-mart
compared to competitors
Fancy E-mart’s strategy like department store
Failed to tempt Chinese consumers emphasizing practicality
similar to teachers in a sense. Korea is one of the developed countries in IT service. With this development, e-learning services including Megastudy could easily secure their positions and thrive more and more. From this perspective, Megastudy could enjoy their lead position in China without any problems. Although Chinese IT technology is relatively underdeveloped compared to Korea, there has
System
Waterproof
ThinkPad (IBM) and Convertible Tablet
World’s the 3rd largest PC maker
Securing great international market share
Highly intelligent experts in R&D
Huge market in China
Numerous potential customers
No trade barriers in Chinese market
In 2002, China became the largest PC market.
In 2008, Chinese PC market takes up about 37% of the world’s PC market share.