Ethical Influences on Public Relations
Focusing right and wrong rather than legal and illegal
Ethics are the standard of behavior - societal, organizational,and personal – guide decisions about what is right and what is wrong.
Ethics influence all aspects of an organization’s operations, including the content and process of its communications.
Theories of Ethical Action -- Chri
What STARBUCKS Has?
Communication
provide sound direction of communication
maintain solid channels of communication
Organizational
Culture
Values
Appeal
Culture Strength
Decision
Making
Ethical Decision Making Framework
4 You
Matrix Structure
George and Jones (2005), state that the matrix organizational structure
All Channel
Use same channel
All channel communication allows empl
ethical values and human, community and respect the natural environment, and achieve the commercial success.
Currently, what generally acknowledged the corporate social responsibility concept is: when enterprise is creating profits and be in charge of the benefits of the shareholders, it also bears the responsibility on the staff, on the social and environmental, including complying with the bus
superior profitability and ROI,
leadership, positions and superior products services
Conduct business ethically & demonstrate leadership in
satisfying our responsibilities to our communities & to society
The work environment will be safe & productive and
characterized by fair treatment, teamwork, open communication,
personal accountability, & opportunities for growth & development.
communications.
Organizational Heroes
Thus, Nexen Tire has a company heroes in Nexen tire are Byung-Woo Lee as vice president sales division, Hyun-Bong Lee, and Nexen’s CEO Hong Jong Man. They focus on enlarging domestic sales and global marketing strategy. Thus, his overall goal was to improve the company's market share and provide a hub for future marketing efforts. Also, Nexen Tire was l