stores and boutiques increased 8%. The Company added 16 retail locations ; five in the U.S, four in Japan, three in China and one each in Mexico, Korea, Austria and Canada. Three existing locations were closed; two in Japan and one in Korea.
- The Company introduced a wide range of new products, highlighted by the launch of jewelry designed by Frank Gehry, the world renowned architect.
MARKE
.
2
3
4
5
6
STORES OF STARBUCKS
미국
미국 내
비율
유럽
유럽 내
비율
아시아
아시아 내 비율
그 외
그 외 지역 내 비율
Total
직영점
8,395
59%
817
38%
1,132
24%
369
90%
10,713
가맹점
5,796
41%
1,323
62%
3,492
76%
42
10%
10,653
Total
14,191
100%
2,140
100%
4,624
100%
411
100%
21,366
Company-operated and Licensed Store Summary as of September 28, 2014
Franchise business is the relationship franchisors provide franchisees to operation, education, products, no-how and so on. They manage the business together. In other words, In Franchise business, manufacturers and distributors who can make and sell product are franchisors. And, Individual outlets are franchisees. Wherever you go, there are many stores provide same interior, same menu, same pri
Reducing the number of stores to control
cannibalization
Renovating the coffee machines and introducing a new blend
Offering customer incentives to bring back brand loyalty
Reducing the number of stores to control
cannibalization
Renovating the coffee machines and introducing a new blend
Offering customer incentives to bring back brand loyalty
satisfaction rate is in the 80% or 90% range.
It had one of the lowest employee turnover rates in the industry-just 70%,
This leads manager stability, which enables the store to recognize regular customers more and provide personalized service.
2. “ Customer Snapshot”, a mystery shopper program to measure service performance
( Service, Clearness, Product quality, Speed of service)