flight with reasonable fares to customers by reinforcing core services, getting rid of unnecessary services, simplifying complex procedure and regulation, and reducing cost
4. Marketing MIX
1) Product
Jin Air’s product is transportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 flights a day. To Bangkok and Guam, 7 flights a wee
totally obstruct participation of the labor union members and this point can lead to not only their union’s but also affect overall HRM as the severe problems. One of the problems is a lack of participation from employees and this attributes toward their unreasonable decision-making process. And all factors can disturb Organization Behaviors which is important to HRM and connected to this
3. Brand positioning
- To make a comparison, the other big domestic competitor, Asiana Airline, appeals to emotions through comfortable, tender atmosphere. On the other hand, Korean Airline is aiming to improve customer satisfaction under the basic duties of Korean Airline by appealing with a perfection, quality, thoroughness, convenience.
- With a perfect and best image, Korean Airline striv
Management-Employee Relationships
One of the most significant things about Southwest Airlines is its philosophy. The main philosophy clearly states that “Ask not what your employees can do for you, but what you can do for your employees”. As seen from this statement, we can clearly see how the Southwest Airlines emphasizes on the Management-Employee relationships. Other than leadership skill
‘Asiana Airlines’
Asiana Airlines is started domestic private flight company at 1988. Asiana Airlines had been grew as convenient schedule and originality service. Now, Asiana Airlines is representing of Asia.
Last 2003 year, Asiana joined ‘Staralliance flight’, which is company of the biggest of world. So is offering variety and good flight service to customers. Finally the total sa