Consumer-Generated Value : From Audience to Community
소비자들은 단지 상품을 구입하는것 뿐 아니라 스스로 유투브 등과 같은 소셜 네트워크를 통해 가치를 창조, 마케터들은 소비자가 수동적인 군중이라는 생각을 멈추고 이러한 현상에 적응해야 한다.
Social Networking, Open Source Business Models
Value from Society’s P
general low level of staffs. Working atmosphere which is possible to respect and understand each other
Stimulating curiosity: preparing new two or three products in each stand everyday.
Operating the demonstration corner ⇒ attracting customer’s attention
Give consequence to foods: limited consumption with remaining socialist living patterns.
Chinese
SUV is 'sports utility vehicle‘
work about five times a week.
leisure or sports
free to run anywhere.
small size
Target 2539
Strong confidence
pay attention to consume
Saving for future
Attach importance to style
Generally, consumers are interest about Tucson ix’s ad.
because this ad suggest many situation.
For example,
"When you are seat in fron
1. Market analysis
Expansion of unisex casual market
Recently, another trait of the unisex casual is that the average age of the consumer becomes high. It is generally believed that only teens look like unisex style. But, to our surprise, career women and young people (below 10 years old) are joining new fashion mode destroying formal styles. This phenomenon is being accelerated because p