ix’s ad.
because this ad suggest many situation.
For example,
"When you are seat in front of TV“
"When you are going to bed now"
when consumers watch this Tucson ixadvertisement,
they pay attention to thatad’s background music.
That song is britney spears's hit song, "If you seek amy".
when they listened that song,
Consumers are likely to r
Strong confidence
pay attention to consume
Saving for future
Attach importance to style
For example,
"When you are seat in front of TV“
"When you are going to bed now"
when consumers watch this Tucson ixadvertisement,
they pay attention to thatad’s background music.
That song is britney spears's hit song, "If you seek amy".
They suggest personif
③ The analysis of competition.
Now, in korea, two cars are leading the mini SUV market. These are 'Tussan IX' and 'Sprotage R'. Sportage R that is rival to Tussan IX emphasize "They are urban CUV". CUV is acronym, that is 'Crossover Utility Vehicle'. This means that CUV is the more than just SUV. And, in themorvertisement, they say that "Let's enjoy themworld class real CUV" and emphasize Spo
High uncertainty avoidance
At 85 South Korea is one of the most uncertainty avoiding countries in the world. Countries exhibiting high uncertainty avoidance maintain rigid codes of belief and behavior and are intolerant of unorthodox behavior and ideas. In these cultures there is an emotional need for rules (even if the rules never seem to work) time is money, people have an inner urge
Expected Effectiveness
1. Lobby is the first destination when customers enter. Therefore, we are going to change it differently to make lobby's certain image and increase publicity effect and WOM.
2. Remove the escalator which is unnecessary and take too much space in narrowed place so that we would expect reduced electricity consumption and broaden some spaces.
3. Install a coffee shop which