have been fed up with existed menu. They want something different and tasty to eat for brunch. We consider more serious about these problems and decide to develop new product.
2. Company Description
CJ has been recognized as a trustworthy company that provides health, enjoyment, and convenience at the most accessible places and the ever-changing company in pursuit of new challenges.
product from that of competitors.
To create a center of customers’ attention, companies use many marketing strategy. They usually hire famous models whose image matches well on the product or invest a lot of money to advertising companies to make them coming up with unique marketing plans. They spend huge amount of money every day and night. However, the input does not guarantee the output. C
pad design
4 direction keys & analog joy stick
Through Competitor's Marketing.
Gallaxy S
Segmentation consumer group
Provide attractive strategy for each part of consumer
Gallaxy S2
Advertizement famous single ‘IU’
Apple
Emphasizing product function, design
Suitable strategy
for segmental consumer group
Advertise provide sony’s strength
불고기 브라더스?
”불고기브라더스” 의 불고기는 국내 소비자들에게 익숙한 동시에 외국인들에게도 자랑스럽게 소개할 수 있는 한국의 대표적인 음식이며 불에 구운 여러 가지 구이요리들(블더스)이란 뜻
Concept
불고기 브라더스는 최고의 경영진과 한식의 전문가가 만나서 우리의 한식을
STP 분석
- Segmentation : 숙취 해소 음료 부문
- Targeting : 음주가 잦은 중년 남성, 보다 나은 숙취 해소를 갈망하는 모든 성인
- Positioning : 고가, 고성능 제품군에 포지셔닝 되어 있음.
제품군 선정
-숙취 해소 음료 부문
소비자 분석
설문 결과
남성의 경우