cosmetics for make-up
Job Satisfaction
Survey results showed staffs are proud to work for the company and feel the company delivers on its values and ethos. They have a high level of satisfaction with relationships at work and believe The Body Shop has a culture where people are treated with care, honesty and respect.
Aspect of work % of satisfaction
Relationships 88.6
My role and the work
cosmetics or make-up tips which customers might be interested. In addition, through internet, The Face Shop can be connected directly with its customers. Using official web blog, twitter or Facebook can be a good communication tool. In this way, The Face Shop can communicate with its customers more individually, and customers can express their opinions more easily, so that customers become attach
satisfaction
Weakness
High prices
Low level of technology
Criticized as a display
Threatening
Opposing current mainstream people
Barrier to weak competitors
A niche market grows up major market
→ Because of wellness trend, steady sales rise
Needs of well-being and Resistance to chemicals has increased.
→ We can predict continuous growth
especiall
2. Introduction of ‘The Face Shop’
1) Introduction
The Face Shop is one of the successful domestic cosmetic brands which had accomplished the top sales in cosmetic department with the main marketing concept of the “nature” not artificial. As we are all aware of, the catchphrase of The Face Shop is “Natural Story.” They supply their natural plant extract products as reasonable pr
4) Reason of selecting targets
-female college students
By analyzing the propensity to consume of female college students who are main consumers, it offers the information about cosmetics market segmentation and production of goods which are satisfying needs and interests of modern people. By attracting female college students as an early buyers, it will get long-term benefits because of inc