2. Betty Crocker
Since 1921, General Mills have created convenient, delicious meals and easy-to -make, great-tasting desserts with Betty Crocker products.
3. Gold Medal
They select the best grades of premium wheat and perform quality checks throughout the milling process. The means consumers are assured of consistent results – time after time, recipe
* Type : Public
* Industry : Food Processing
* Founded : Minneapolis, Minnesota (1886)
* Headquarters : Golden Valley, Minnesota, U.S.
* NAICS : 311 Food Manufacturing
Whole market of processed food industry in America.
Growth of General mills.
Corporate Social Responsibility.
Comparison between General mills and Other companies.
Competitors of General mills.
Accounted for a
3C Analysis - Company
DAESUN, located in busan, established in 1930
Launched C1 premium soju with Asparagine, 1996
Asparagine is used to protect liver from alcohol)
Launched C1 soju (renewal), 2000
Launched C1 soju including xylitol, 2005
Launched C1 soju including Arginine, 2009
(Arginine is used to reduce inner toxins)
DAESUN firstly developed screw cap of soju bottle
DAESUN’s s
Growth Through The Export
2) 성장요인 : 철저한 수요조사
규모가 작고 수출경험이 없는 기업
→ 수출관리회사, 수출경험이 있는 컨설턴트 고용
: 수출 기회 식별 및 수출관련 업무 절차 및 규제문제 처리
Malden Mills
수출 전 South Carolina Export Consortium이라는
수요조사 대행 정부기관과 계약을 맺음.
The first Red Lobster opened in 1968 in Lakeland, FL as a "Harbor for Seafood Lovers" and was founded by Bill Darden
A 19-year old Joe Lee would help Darden run the restaurants and would become President of Red Lobster as the company expanded in the Southeast.
Darden Restaurants was spun off from General Mills in 1995 and included Olive Garden, which opened its first restaurant in Orlando o