3C Analysis - Company
DAESUN, located in busan, established in 1930
Launched C1 premium sojuwith Asparagine, 1996
Asparagine is used to protect liver from alcohol)
Launched C1 soju (renewal), 2000
Launched C1 sojuincluding xylitol, 2005
Launched C1 sojuincluding Arginine, 2009
(Arginine is used to reduce inner toxins)
DAESUN firstly developed screw cap ofsoju bottle
DAESUN’s s
inSoju market. After the M&A, the most significant changes in company's ability was distribution channel. Lotte has strong distribution channel with retail stores such as Lotte mart, Lotte department stores, and the beverage distribution channel built by Lotte Chilsung. Also, M&A with Doosan could provide Lotte to enjoying a synergy effect of Doosan's sufficient experience in liquor market.
2.1
oftotal 4 chapters and the main contents of each chapter goes as follows:
Chapter one is introduction, suggesting background of study which shows problems of Hite beer.
Chapter two includes situation analysis of beer market and each company.
Chapter three includes analysis of consumer behavior and satisfaction about Hite beer and Cass beer.
Chapter four concludes with the remark that
bottles in the shortest period of time for the first time in Korea. The same technological strength redefined JINRO’s product quality with CHAMISUL FRESH with 19.8% alcohol content by incorporating the BCA (Bamboo Charcoal Agitation) method andintegrating the system into the process. JINRO vows to remain the world’s best soju maker representing Korea with pride and sense of responsibility.
to upgrade the quality of products supplied by the local company of South Gyeongsang Province. In the 1980s, sending the liquor industry in 1983 stagnation of three years ago, including Sojuand the rapidly increasing demandfor mainstream. For 50 years, 'Muhak Soju' the production plant's production facilities could not handle the demandfor the factory in 1984 before the current factory at Bong