Ⅰ. Introduction
1. Trend The Recent Trend within the Distribution Industries
1) Strengthened attempts of to achieve multiple changes by the business
• Increase of new attempts by the business: Multi-complex shopping stores directed by the department stores, storage markets oriented around the major supermarkets, stores specialized in stores, furniture, stationaries, shoes, etc
2)
trend for convergence technology – customers need for the products.
3. Product familiarity aroused by movie 007
4.Recovering economy leading customer consumption in the market. 1. Smart phone and other popular brand in demand
2. Similar product launching- Samsung
3. The rapidly growth of brand of Chinese and Indian automobile.
4. Increasing of environment regulation standard.
F
Trends listed DRM as one of the 10 most important technology trends.
2. Emergence of DRM
The Internet’s global reach enables the transmission of content on an unprecedented scale. At the same time, cheap, abundant digital technology makes it possible to create and efficiently distribute all forms of content and information in digital format. Widespread Internet penetration, combined with di
distribution with the internet
Promotion only in internet for phone with subscription
Competition with Apple Iphone
Korea market is saturated
Financial crisis
Power purchase is low
Price sensitivity of customers
Samsung is very famous for their high quality product especially for their phones and screens. Samsu
trend.
As Korean Pizza Company, Imsil Cheese Pizza doesn’t have to pay royalty to foreign head
company. Therefore this company seeks rationalization of pizza price so that consumers can enjoy
various and delicious pizza without burden. An ultimate goal of Imsil Cheese Pizza is to increase
market share to 10 percent and make sales of growth. And Imsil Cheese Pizza is planning to ext