Internal
1) 디카를 구매했던 경험
- 구매한 적이 있는지, 있다면 어떤 것인지, 만족을 했었는지,
불만족 했다면 그 이유는 무엇인지
2) 소비자의 특징
- 소비자의 나이, 연령, 성별 등
3) 소비자의 동기
- 취미 생활 목적, 작품 사진 목적, 여행 시 휴대 목적 등
External
주위 사
different products. This is a third step, Evaluation of alternatives.
Finally, 은주 choose one of alternatives, it is best for her. It is product choice.
The consumer decision making process is not finished yet. The last step is postpurchase evaluation. It means that she is finally thinking whether her decision is good or not.
So, Marketers should make a strategy fitted to each step.
brand competiveness. Of the numerous subsidiaries, retailers, which include Lotte Department Store, take up about 40% of Lotte Group’s total sales. In the retailer division, there are Lotte Shopping and Lotte Home Shopping, and Lotte Department and Lotte Cinema belong to Lotte Shopping Corporation.
Lotte Department Store was ranked Number 1 for 4 consecutive years in the Dow Jones Sustainabili
Status report 1: Industry/Company review
Description of industry
Trends in the Smartphone market are constantly changing. This is the beginning of “Smart Life Revolution” which enables information gathering, personal tasking, building a social relationship, leisure activities just by using Smart-Phones. Nowadays, it is possible for us to search and share information, and deliver our me
process of franchisees and decide whether this job is appropriate for themselves or not. Statistically 20% of the applicants resign to take the 2nd job interview. Through this process both company and applicants can save their expense and time.
After making employment contract, management training process comes right behind. The new employees should receive 18 days of basic management traini