strategies for implementation puts itself in a new dimension. The following are specific information on KT&G's new standpoint.
KT&G's management vision & strategy map
2.1 Corporate Diversification Strategy
Because of the environmental factors such as restriction of smoking policies and prohibition regulation in foreign countries, the doubts of worldwide expansion will increase. T
선정배경
기존 환대 산업과는 달리
인간의 원초적 본능에 충실
뉴미디어를 통해
‘One Source Multi Use’의 접근
예) 펜트하우스를 뛰어넘은 대표적 이유
세계의 성(性) 역사를 바꾸어 놓은 사나이
성에 대해 청교도적인 시각이 지배하고 있던 상황에서 ‘성에 대한 솔직한 대화’와
since 2008
Not well-known to the locals
Difficult to attract investments
Existence of strong competition
Many powerful domestic retailers
Need to minimize the risks
Heavy marketing expenditure
Master Franchising
Allow to buy rights to sub-franchisee
Hollys Coffee provides Korean-featured products and concentrates on the side menus but it is not sure that these strategies go well.
expansion.
In this report we analyze AMOREPACIFIC and give a brief company overview. After that, we suggest the background which motivated it to expand abroad and show the challenges to global market. Also, our case study includes AMOREPACIFIC’s entrance to foreign cosmetics markets which are France, China and US. Finally, we propose an ideal business strategy for AMOREPACIFIC’s successful
centralized warehouse
Electronic transformation
High similarity
Almost same business model (SPA)
Same market
Similar resources
Difference of Business model(H&M)
In House System
Total fashion shopping
More aggressive expansion
S
High brand recognition
Cost leadership
Trend leadership
Fast distribution
W
Too centralized.
Limits of the organizational
structure.