and later Crown beer after the war. Most beer is drunk in Hofs (pronounced ‘Hopu’) and is usually ordered in large jugs with accompanying snacks. Visitors should be warned that in most places it is expected that customers order food to accompany their drinks although foreigners can usually get away with it. However, some places, especially in tourist hot-spots, will not serve beer without foo
aims to reduce or eliminate the hesitation that consumers feel when they are considering purchasing a new product. And we offer health care and donation strategy aims to pander to the Americans' foot situation as mentioned. We also offer a strategy of Cooperated promotion with K-pop superstars because of the young generation. Finally we offer the Health FoodandDrink Joint Promotion strategy.
I. Introduction
McDonald's Corporation is the world's largest fast food chain selling primarily hamburgers, chicken, french fries and carbonated drinks, and more recently salads, fruit and carrot sticks to follow the well-being trends. However, as the first and largest international fast food franchise, McDonald's has become a focal point in public debate about rising obesity rates, corporate
McDonald's Denmark opened the world's first HFC2(hydrofluorocarbon)-free restaurant in Denmark
1-2. Vision and Mission Statement
Mission Statement
McDonald’s has a unique company culture which became a model in food industry. The most distinguishing feature of McDonald’s from other restaurants is the attitude of performing the mission. McDonald’s perform their values in practice.
and cell lung cancer, among others. Its OTC drugs include antiphlogistics, analgesics, remedies for common cold and cough, antiviral drugs and others. Its consumer products consist of hair dyes, antidepilatory agents, ladies cleanser, wound pastes, condoms and oral care products such as mouthwash and toothpastes. Its functional food includes nutrition such as vitamin C powder and healthcare drink