Chapter 1 Introduction
Our group's presentation is about the Hofstede's Cultural Dimension Theory. As we covered from the class, there are 5 cultural dimension in his theory;
1. Power Distance
2. Uncertainty Avoidance
3. Individualism vs. Collectiveism
4. Masculinity vs. Femininity
5. Long-term Orientation
However, major concerns have been expressed that Hofstede theory is almost forty yea
globalization, many companies export and import goods, and even go abroad to do their business; MNC (Multi National Corporation) becomes the fashion of the day. Then what kind of strategy do MNCs need to adopt? Our group suggests localization considering cultures of native countries as a best strategy for corporations doing international business; for that, ‘intercultural communication’ is in
IBM: International Business Machines Corporation
Headquarter in Armonk, New York
Transnational technology and consulting
company – over 90 countries
Manufactures and markets computer hardware and software
Offers infrastructure, hosting and consulting
services
GIS: Global Information Systems
Manipulate, and transmit data across cultural and geographical boundaries
For
1-3. Global Marketing Strategy: International Menu
As you know, McDonald’s has built the world famous fast food franchise restaurant and as an international strategy, it has various menus according to the country’s culture or religion.
India
ⓜ Hamburgers do not contain beef meat or pork meat because of Hinduism and Muslim, thus chicken and lamb are the major ingredients for patties.
culture.
The reason why motivation is decreased can be explained by two theories. First, Maslow’s need hierarchy theory. In his theory, motivation is composed of five prepotent basic needs-physiological, safety, love, esteem, and self-actualization. The needs form pyramid shape, so if the formal need is satisfied, the latter need emerges. Applied to the temporary employees’ case, their need