HarvardBusiness Review 11: Nudge YourCustomers Toward Better Choices
1. Introduction ( 도입 )
이번 11번째 케이스는 Nudge YourCustomers Toward Better Choices입니다.
즉, 주제는 더 나은 선택으로 너의 고객을 (주의를 끌기 위해 팔꿈치로) 슬쩍 찌르다입니다.
다음은 11번째 케이스에 대한 해석입니다.
표준형 제품이나 서비스
III. Strategy
1. Understanding changes in the world and proper reaction.
Facebook recognizes change of consumer’s needs and reflects various needs immediately. Facebook has concentrated on providing credible information as well as a large number of information. Users prefer credible information source when the quantity of information increases.
Furthermore, Facebook provides easy and comf
customer to return to look for new information if you let users leave the web page without giving them information. Entering the web sites of iVillage, you may find that iVillage compromises a large amount of information. Firstly, iVillage uses changeable picture that gives the customer a vivid impression. Secondly, iVillage has many items channel. This provides the customer more choice. Finally,
customers. Which game would you buy when there are two golf games one is “Mario Golf” with your favorite Super Mario and the other is “Someone’s Golf” published by some company you’ve never seen. The answer is obvious. In the stage of maturity, this complex state of competition became a lot simpler. Only a few games left and they fight for market share. These are usually from giant ga
전략과 구조에 관한 제이론
연구방법 : 1909년과 1959년 사이 미국 100개 대기업의 발전과정을 연구
결론 : “Structure follows strategy”
한계 : 대기업 만을 대상으로 연구함으로써 모든 기업에 적용하기는 어렵다. 성장전략에만 초점을 맞춘 연구이다.
현대자동차의 발전 과정
기술경쟁 단계
생