Enduring Value
Ⅰ.Who is Herbert Gans (1927~ )?
<토크빌 이후 가장 뛰어난 미국 사회의 관찰자>
미디어 분야에서 가장 영향력 있는 사회학자 중 한 사람.
1940년 독일 나치 치하에서 미국으로 망명하여 펜실베니아 대학에서 도시계획을 공부했으며, 1960년대에는 도시개발사업에 대한 비평과 교외 지역에 대한
is news.
Your excitement about something does not necessarily mean that you have a newsworthy story.
Think about your audience. Will someone else find your story interesting?
Answer the question, "Why should anyone care?" and make sure your announcement has some news values.
Avoid clichés
Write for the Media.
Online media will pick up your press release and run it in
value delivery with minimized cost, especially in economic recession like these days. There is a good way to capture consumers’ attention easily in limited budget: borrowing existing well-known objects – It is parody marketing.
2. What and Why Is Parody Marketing?
The meaning of parody is making humorous poetry recitation by imitating famous author’s metrical or rhythm. Sometimes
values.
3. Actively manage your culture based on your core values, in every single department.
4. Make "WOW" part of your company's everyday vocabulary.
5. Remember that customer service is an investment, not an expense.
6. Trust and empower your customer service team, and find people that are passionate about customer service.
7. Create a culture book.
8. Give great service to everyo
values.
3. Actively manage your culture based on your core values, in every single department.
4. Make "WOW" part of your company's everyday vocabulary.
5. Remember that customer service is an investment, not an expense.
6. Trust and empower your customer service team, and find people that are passionate about customer service.
7. Create a culture book.
8. Give great service to everyo