디지털 컨텐츠 산업은 디지털 컨텐츠를 생산, 분배, 소비하는 산업 전체를 일컫는 것으로서 컨텐츠를 디지털화하여 제작, 유통, 소비하는 산업을 모두 포괄한다. 일반적으로 디지털 컨텐츠 산업은 유통 형태에 따라 온라인 산업과 오프라인 산업으로 구분된다. 온라인을 통해 유통되는 디지털 컨텐츠
Ⅱ. Main body
1. Leadership
1-1. Management philosophy
1) Do they have mission?
① Evaluation
Evaluation(I ): very good ( ) good ( v) average ( ) bad ( ) very bad ( )
Evaluation(E): very good ( ) good (v ) average ( ) bad ( ) very bad ( )
② Reason
▷We will focus our energy on performing services that are consistent with our mission by de-centralizing authority, empow
services, getting rid of unnecessary services, simplifying complex procedure and regulation, and reducing cost
4. Marketing MIX
1) Product
Jin Air’s product is transportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 flights a day. To Bangkok and Guam, 7 flights a week, everyday. For the in-flightservice, it provides economical
Certificate
Operational Excellence
Service Excellence
Innovative Excellence
50.7% of people purchase productfor Gift
“The Study on the Factors affecting Customer
Satisfaction in the In-flight Duty-Free shop ”,
Su-min Ji, Graduate School of Chung-Ang University
“Outstanding
gift wrapping is a way to
give satisfaction
To a person and
motivate customers
to pur
service which targets both the adults and the children. There are 130~170 menus and the price of the menus are 1~1.5 times as expensive the fast food restaurants.
In the second half of the 2012, there was a research measuring the satisfaction toward the family restaurants, price and the use of the family restaurants by asking 1000 consumers who are over 20 and have ever been to the family restau