I. 서비스의 질(Service Quality)
1) 서비스의 특징
- Intangible Goods(무형의 제품)과 Tangible Goods(유형의 제품)
- Inseparability of Service(비분리성 :분리하기가 어렵다.)
⇒ Service 상품이 제품화 되기 위해 고객과 직원이 함께 상호 작용
- Variability of Service( 다양성 : 다양한 변수 발생)
Intangible changes
UNIQLO prefers from bottom to top business management instead of from top to bottom. For example in case of common company, retail stores and franchise stores have to follow company’s framework. However UNIQLO promotes retail store oriented business management.
UNIQLO also considered that it is profitable that they open the store which offers the same service, the same q
services in superb facilities at reasonable prices.
Creation of BENIKEA
The government has launched a slew of measures to jolt tourism, which it hopes will eventually contribute to the country’s economy as much as cheap cars and semiconductors.
However, now, with the number of foreign visitors actually starting to jump due to the sliding value of the local currency, the government’s tour
Course :
TOEFL, TOEIC, TOEIC Speaking & Opic, TEPS, IELTS, GRE, LSAT, SAT, General English
Information about courses, Enrollment service, Various bulletin boards
to support study and teaching communities
YBM’s unrivaled preference rate
Students and workers who study for official English scores
Focus Group Interview
with 4 students
Survey
with 50 people
Interview
with a
services)및 시설과 일반적인 관광시설이 결합된 것을 홍보함으로써 관광시설과 목적지로 유치하기 위한 의도적인 시도”라고 설명하였으며,Law(1996)는 의료관광이란 “자신의 건강상태를 개선시킬 목적으로 집을 떠나 행하는 레저 활동”이라고 하였다. 또, Cupta(2004)는 “수술과 기타 다른 형태의 전문적