the business, but they realize the high operating cost. When Internet bubble burst, B&M companies became Amazon associates or formed agreements with Amazon to operate their online store which led Amazon become an IT service company and another source of revenue growth. Amazon offer a consulting service to other virtual retailers which helped Amazon enters into new market segments and improve its
over Champion is a good way to approach
That is why Cooper industry taking over either one of them will allow them to have benefits for corporate expansion.
Please evaluate the corporate strategy of Cooper Industries. What kind of factors do you think that make value among the strategy of Cooper Industries?
Cooper’s industry is diversified through a strategy of vertical integrati
1.Fast-fashion?
Trend in which clothes move from the designer’s workroom to stores in the fastest time possible in order to capture the market
STRATEGIES OF FAST FASHION
Trend design
Reasonable price
Small quantity of production
High product turnover ratio
중략
Vertical Integration
Zara controls most steps on the supply-chain
Greater control overthe supply chain
segment, it is very hard to handle new segment’s scope. Because they expand their business all overthe world, it could be connected to charge expensive price. We would know this fact through price on selected routes.
Service DHL TNT FedEx UPS
1 kilogram document
London-New York 51 47 50 44
2 kilogram document
Brussels-Hong Kong 131 143 118 97
3 kilogram document
Singapore-Sydney 120
segmentation for targeting. Then Saturn released utilitarian models low priced. But, Saturn also advertised company's images for old people.
(new)
→ import-intenders
→ High-end customers.
→ Luxury loving people.
Saturn has always been the one brand in the GM lineup suitable for attracting import-intenders. Saturn gave overthe initial image as "a smart innovation small-car company(t