Vertical Integration(수직적 통합)
일련의 생산 공정하에 있는 기업간의 통합
Forward Vertical Integration
한 기관이 소유권과 이와 관련된 힘을, 그들의 배급자 혹은 소매업자를 너머로 얻는 것
Backward Vertical Integration
한 기관이 소유권과 이와 관련된 힘을, 공급자를 너머로 얻는 것
Horizontal Integration(수평적 통
of acquiring raw materials, stocking inventory, and delivering them to distributors differ on a county to country basis. However, some regional examples of Coca-Cola logistics are worth mentioning such as that of Coca-Cola Enterprises, the main seller of Coke in the United States and the largest manufacturer of Coca-Cola products in the world. This company recently integrated SAP application soft
of ads in the past. At that time Michael Jordan was a superstar for many people. Thus, Nike’s TV ads focused on Jordan in a basketball. But when Jordan retired from the NBA and his appearance in ads could not see anymore, Nike had to seek a new alternative which is recruitment ofsports stars in other sports. Typical examples are golf’s Tiger Woods, soccer’s Cristiano Ronaldo, and tennis’
of Formula 1TM which is international sport.
And they got the absolute status and marketing rights as a public partner related with consumption electronic products, mobile tools and data processor.
2. What is CSR?
Corporate social responsibility is a form ofintegrated into a CSR policy functions as a built-in, self-regulating mechanism whereby businesses monitors and ensures its activ
of three integrated operations: wholesale, retail and licensing. Polo’s wholesale business is divided into two groups: Polo brands and Ralph Lauren Collection brands. The Polo brand group operates, distributes and markets Polo by Ralph Lauren, Polo Sport, Ralph Lauren Polo Sport, RLX Polo Sport and Polo Golf.
As of 2009, Ralph Lauren or their licensing partners operate 163 full-price and 163 o