internal structure: the establishment of the ‘Growth investment division’, the integration of marketing and production divisions of the carbon steel business, and a new executive position of Chief Technology Officer (CTO) (see Appendix 5) .
The Growth investment division is responsible for managing the entire corporate investment process; from performing feasibility studies on potential busi
analysis is that the low-end DRAM market has become overcrowded, while the high-end market is currently occupied by only one major competitor, Eplida Memory.
The internal analyses were a clear indication that Samsung’s current organizational structure, policies, and business strategy are all competitive advantages. The conclusions drawn from the SWOT analysis were that Samsung’s strengths
using business line diversification, cost leadership and customer centric operation, this company strives to be distinguished among other competitors. In this point of view, we can take a look at the analyzing of structure in Samchully. And the next, find out the problems of the company, suggesting appropriate solutions for that . This report thoroughly followed the Harvard Referencing system.
Internal environment
Internal environment considers the firm's current marketing objectives and performance issues such as the availability and deployment of human resources, the age and capacity of equipment or technology, the availability of financial resources, and the power and political struggles within the firm's structure.
b. Customer environment
Customer environment examines the curr
3. External Analysis - (1) Industry structural analysis (cont’d)
Threat of Entry : HIGH
1) PC산업 특성상 시장점유율을 유지, 확장하기 위해서는 지속적인 R&D 필요하다. 따라서 일정규모 이상의 투자비용이 필요하며 이에 의해
진입장벽이 높다고 판단된다.
2) 경제가 있는 산업이다. Desktop,server,laptop 세 제품