Chapter 1. Indian Pharmaceutical Market Overview
1.1 Scale of Pharmaceutical Market
1.1.1 Domestic pharmaceutical market
India is among the fastest growing pharmaceutical markets in the world. The domestic pharmaceutical market recorded sales of US$ 7.3 billion in 2006 with a growth of 17.5 per cent over the previous year.
1.1.2 Pharmaceutical Industry
The Indian pharmaceutical industry
Revision of SM Globalization strategy _ Brand Initiative Strategy
STP Analysis
- Segmentation : Segmentation by age
- Target : 10 – 20s
- Positioning : Recognize SM entertainment as 1st entertainment group in Asia
4P Analysis
- Product : Music(revised partly), Music Video(revised partly), Concert(revised partly), TV program
- Price : Free(event) to expensive(
1. Introduction
The unlawful-like incidents depicted in the recent movie “The Crucible” had become a hot and rising issue among the nation of Korea, and is even now yet to abate in debate. Not only is the so-named ‘crucible law’ a political issue, but it is a socially psychological one on many levels as well. It is worth discussing and investigating in a social cognitive point of view t
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
civilization based on agriculture, The social position of women in society is extremely low.
In the middle of Asia and Europe flourished trade, the number of men is very important for people. People to ride a camel to cross the desert and other tribes of the area, a number of the men was a very important factor. As a result, they preferred men. For survival of the tribe, men were willing to e