Introduing Makgeolli
Makgeolli is supposed to be the first alcohol in Korea. It is not known exactly when Korean start to make and drink alcohol. But people supposed that Makgeolli is the first Korean alcohol.
Makgeolli's color is usually white. Because It doesn't filtered rice. So comparing Makgeolli with other alcohol, it makes you feel full.
In the past, Usually Farmer drank Makgeolli. Farm
Koreanand Chinese has similar physical characteristics
cause they are oriental
2. Koreanand Chinese has similar eating habit,
it’s important to select nutritional ingredients
3. Chinese are unwilling to buy Japanese food after nuclear accident
1. It is hard to find powdered milk advertising from ILDONG
-> low brand awareness
2. Consumers cannot buy their product in common sup
Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also influence. A famous makeup artist in Japan recommended cosmetics of South Korea, andJapanese people coming to South Korea to buy cosmetics. The same is Korean wave. Because of the popularity of Korean celebrities, the sales of p
and investment talks, which were difficult to conduct in the past. The Korean president proposed an “Action Plan for a New Korea-Japan Partnership for the 21st Century”, which included cooperation in economy, security and cultural exchange. Since then, almost 5 years have been spent on studies and consultations until October 2003, when the Japanese Prime Minister Koizumi andKorean President
3. Brand positioning
- To make a comparison, the other big domestic competitor, Asiana Airline, appeals to emotions through comfortable, tender atmosphere. On the other hand, Korean Airline is aiming to improve customer satisfaction under the basic duties of Korean Airline by appealing with a perfection, quality, thoroughness, convenience.
- With a perfect and best image, Korean Airline striv