Brand Strength, 기업 브랜드의 강점을 활용 해라 !
삼성
르노삼성, 삼성테스코 -한국에서 삼성이 갖춘 브랜드 파워를 인식, 매해 브랜드 사용료로 200억이 넘는 비용 지불
삼성 전자 – 확실한 A/S 보장으로 삼성 브랜드란 이유만으로 소비자들을 유도
기술력 또는 자본력 등의 기업 강점을
environment and develop skills. H&M which has the biggest markets in the world has 3 big policies for human resources management. The Medias applaud H&M’s system. However, there are also merits and demerits of each brands human resources management. There are many big and famous SPA brands in the world and Korean SPA brands are new born brands yet but they are becoming popular these days.
Brand Analysis
3-1 Korean Air
SWOT analysis
(1) Strength
1) Korean air is an domestic airline, and has International reputation and recognition
2) International aeronautical cooperation chain ' SKY team' leads a departure and the strong alliance body composes
3) Compares in air navigator and domestic other aircraft possibility,
Korean luxury goods market (Myungpoom in Korean) increased 12% in sales and has shown constant 10% market improvements since 1996 each year. In 2007, the Korean luxury goods market totaled 3 trillion won, ranking 3rd in Asian market (following Japan and Hong Kong) and occupying 2% of world economy. Korea’s luxury goods market is composed of department stores, brand outlets, and duty-free shops
globalization of cosmetics industry. That is, comparison and analysis between the female college students of Korean and Thailand.
5)a present condition of cosmetics market
-The condition of market in Korea
Because of relaxation of regulations like an allowance for foreign cosmetic and complete opening of market, the major brand-name manufacturers have invaded into the Korean market. They ar