to a particular brand and product category.
Limitation of Psychographic segmentation
Non-demographic segmentation is not proper tool for sorting customer
Very weak at predicting what any of these people is likely to purchase in any given product category
Happens to be very poor at giving corporate decision makers any idea of how to keep the customers they have or gain new ones
Causes of explosion - circumstance
Conditions of NASA
Political pressure : Going ahead with the ‘Launch’
Danger of having its budget cut
Bureaucratic and vertical decision making process
Normal levelof reporting channel only → Omission
External conditions of NASA and Stakeholders
Technical inspection board and committee
Rocket parts suppliers
Negative attitudes of professiona
of FreeMarkets Online, industries and individuals used the real time bid events. However, there were several problems in the real time bid system. Industrial buyers had a lot of trouble to buy products from various providers. When buyers made purchasing decision, they found that they had very limited information related to decision-making. Also, they recognized that the average levelof the provi
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Several teams and corresponding manager
The relationship among employees are horizontal
The decision power of company usually belongs to the CEO and board of directors
Functional and regional teams
Fewer regulations
Existence of fewer middle decision makers
Unique distribution structure
Cold chain system extended the expiration date of Makkoli to 30days