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분야
pptx1.Introduction
2.Main Subject
(1) Market Analysis
1) Industry Scope
2) Key Success Factor of the Industry
(2) Internal Analysis
1) 7-S Analysis
2) Core Competency of Kooksoondang
(3) Problems and Solutions
1) Problems
2) Solutions
Independent distribution channel
Intensive sales marketing
Luxurious and high quality brand image
Several teams and corresponding manager
The relationship among employees are horizontal
The decision power of company usually belongs to the CEO and board of directors
Functional and regional teams
Fewer regulations
Existence of fewer middle decision makers
Unique distribution structure
Cold chain system extended the expiration date of Makkoli to 30days
