campaign. Now, people buy tuna because they are aware that tuna contains many nutrition and is very effective for diet. Hence, the current position on Rossiter and Percy’s matrix is on the low involvement transformational. This is shown on the diagram.
Rossiter and Percy Matrix Analysis
High Involvement Informational
High Involvement Transformational
Low Involvement Informatio
York in the early 1972.
The word "Snapple" was introduced in the early 1980s and is derived from a carbonated apple juice that had a "snappy apple taste.”
They first started with pure fruit drinks, and would not manufacture their first tea, lemon tea, until 1987.
Currently, there are four different types of Snapple:
Tea (diet and regular), juice drinks, lemonade, and bottled water.
01 Pororo - Social cognitive + Diffusion of innovation
Children’s TV shows
→Pro-sAocial, positive effects
→Improving literacy
→Learning positive social behavior
Innovation diffuses or spreads throughout society in a predictable pattern.
These days, pororo become popular more and more
In pororo, there are many episodes that children can learn pro-social behavior and good
diets, with a heavy dependence on soybean-related ingredients
2. The Pulmuone founder’s vision that emphasizes a “love for neighbors” and a “respect for all livings beings
3. The mixing of corporate values with strong results, forging formidable Obstacles for new players and generating new markets for our company
4. The dedication of management, with a heavy emphasis on innovation to c
CMPB found out
Opportunity
in the ethnic groups
in composition of California
Increasing
Population of
Latinos
Invest in R&D to expand the number of flavors available.
Expand the potential usage occasions.
Cooperate with consumer packaged goods companies
for joint promotions.
If KDIA(Korea Dairy Industries Association) wants to advertise "Got milk" on TV, is it possible to succ