II. NamyangNamyang has a good image by investing heavily in the Dairy product. Based on this background, Namyang has distinctive marketing strategies.
1. Product strategy
The most important feature of Namyang's marketing is the product diversification. Namyang produces a variety of products to respond to various consumer tastes. For example, to respond to the increasing interest in heal
Korean coffee market size
Korean coffee market size
(Criteria: the first half year of 2011)
2,000 billion won
Coffee mix market
- 1,100 billion won
중략
Dong Suh Food
Dong Suh Food Co., Ltd
Manufacturing & selling corporation
-Cereal, grain tea, coffee
Headquarter : Mapo-Gu, Seoul
CEO : Changhwan Lee, Tomas
Foundation date : 1968. 5. 23
1970 Launch the first pr
Powdered milk market have had a steady consumption. Further more, avoiding
breast-feeding phenomenon by current moms accelerates powdered milk consumption.
"한명만 럭셔리하게…" 유아용품 점점 고급화 (출처 : 시니어 뉴스 2012.02.18)
최근 출산과 육아비용이 치솟는 것은 여성 1명당 1.22명에 불과한 저(低)출산으로 자녀 수가 줄어들면
Cross marketing : the action or practice of selling among or between established clients, markets, traders
This is one in which a company
concentrates on selling a product
by accentuating Its special quality
or feature that allows it to be easily
recognized and differentiated
from other products.
(2) Price strategy
-> old makgeolli getting market share, it needs to take low p