3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance of appearance to 1,264 people. 98% of the respondents said "Appearance influences the success in the interview," and 94% of interviewers confessed that they consider the appearance of the applicants during the interview.
2) New words for fashionable
, 한국, 중국 일간지의
9.11 테러 보도 간의 비교 분석
Object:
Examining how to compose the news about international disputes according to
The Ideology of the Authorities.
New York Times ChoSunilbo People’s Daily
Amount of Headline News
People’s Daily’s amount of headline news is much fewer than New York Times’s and Chosunilbo’s.
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
new motive power for sustainable growth business, secure financial and manpower HR and aggressively participate in the global market. This year is crucial for the success of its plan and requires the company to open up a new global market and expand its business territory. To support and achieve such goals, Hanwha Trade plans to expand existing cash cow, importing and exporting, and launch new bu
3.2) Promotion & Feedback
Nintendo could use its social game to promote its hardware and software. It is more effective to play a game in person rather than just listening or watching advertisement. For example, as one way of promoting new product, Nintendo can provide a demo version that people can play Nintendo’s new product briefly. In that sense, if Nintendo starts releasing the social g