Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
the Walkerhill in 2009 .
2. The History of S/W Seoul
1963. 4 Walkerhill opened
1978. 7 Changed the name into Sheraton Grande Walkerhill
1984. 5 Walkerhill art gallery opened
1991. 4 Sheraton Towers opened
1991. 8 Kimchi SUPEX professional research opened
1992. 2 Walkerhill duty free opened
1996. 8 The only hot spring district designation
2000. 4 Millennium vision declared
2001. 9 New
the category.
U.S. is our target country. Facing with problem of the rising obesity rate and increasing inthe junk food market, the nation is wanting for something new. Americans' rice consumption is increasing and Americans are looking for healthy food. With these analyses, we believe Hansot will do great job inthe U.S. market.
2. Corporation summary
• Brand name :
waveinInternational society
Korea culture is becoming hot issue ininternational society. Although it’s not major break out debut. People in many country around world isstarting to pay attention to this new culture wavein to their mp3 player, dvd playerand their television. They might not understand korean language in 100% but this new trend has something that appeals people inthe wor
ambiguous in positioning. Therefore, KSD’s market leader position is threatened by these factors. Considering this situation, we decided to evaluate their current communication strategies as well as the market situation, and detect the threats and opportunities they are faced with. We are also going to suggest possible future strategies inorder for them to adjust to thenew circumstances.