with US’s strategy toward Northeast Asia. China Threat has risen to the surface after Bush Administration. And the objective is ‘policy switch toward East Asia’ and ‘readjustment of US forces in East Asia’. Especially, ‘U.S.-China Security Review’ points to their fear for China openly. Under this situation, US have many plans like forward deployment of air power/naval power and G
This project suggests strategies for local development and promotion such as activation of Koreanairport, strengthening safety supervision and gaining government support for deregulation. Also strategies from international benchmarking are proposed, such as finding niche markets, not attempting to compete head-on with Full Service Carriers, adding frills, and going into long haul services.
Koreans despite the rapid increase of female smokers). Draught beer brewed in Korea is cheap and stands up well to foreign brands.
The two main domestic breweries are Hite (with backing from Carlsberg) and OB (Oriental Brewery), though foreign brands such as Budweiser and Miller are forcing their way into the market. Hite began life as Chosun Breweries producing Sapporo beer during the Japanese
Ⅰ. Analysis of KoreanAir
1. Quick Overview (history, vision, mission, motto)
Company History
1969 - Introduction of private management ( KoreanAirline Corporation )
1973 - Set up Pacific line
1990 - Operate New CRS ( Computer Reservation System )
1991 - 4th ranked as International Goods transport
15th ranked as International Passenger transport
1995 - Introduce 100th plane (B74
air-line industry
2) Old and aged aircrafts and their cabin => a lot of costs to change the aged aircrafts to the newer aircrafts
3) ‘Guam blasting accident’
4.3 Opportunity
4.3.1 Foreign Demand Increase
1) Foreign tourist 7 millions
2) National differentiated marketing for foreigner’s tourism & extention of Korean Culuture
3) Regionally located on center in East North Asia =>