2. Reasons & Solutions
1) The origin of the vicious cycle
Since 1997 the IMF put in place a series of related policies, which leaded to a sharp decrease of Korean middle class, however, the income of the high- income groups who held most of financial property increased. Under the circumstance, the social polarization has become increasingly serious. It was also demonstrated by Gini coefficie
polarization due to an economic depression
▪ Growing competition due to advent of various business conditions
▪ Increasing customer needs
▪ Appear of well-being trend ▪ Need of differentiation to strengthen the competitiveness
▪ Need of increasing luxury goods
▪ Need of strengthening image marketing
▪ Need of strengthening customer-aiming marketing
of the market segment are unclear.
The reason why people with relatively low income still yearn to purchase luxury cars is because premium products are directly linked to the images that consumers wish to pursue. The brand of their cars enunciates the state of their wealth, social status and lifestyle choice. Therefore, instead of defining their target customers according to income, Audi and BM
I. Introduction
Recently, what is the most urgent policy for Korea? There would be various answers, but it can be welfare policy. For example, both Park GeunHye and Moon Jae In, who got most votes in president of Korea election in 2010, made a commitment about economic democratization the policy for . It means that there is a lot of demand about welfare policy in Korea. Answer to these demands,
of policies on welfare and only 3 main welfare policies that the two parties suggested during the election would be covered. Then, what are 3 welfare policies about? How are their welfare policies similar or different?
Ⅱ-1. Housing Policy
Firstly, Saenuri Party suggested housing policy by presenting a slogan. It is about ‘make a dream of buying a house becomes a reality & be free from sorr