Price of Discount Mart and Native Market
경쟁과열로 인한 공격적 가격설정
“제조업체는 가격 Guideline을 제시하기는 하지만 일단 물건이
유통업체 손에 넘어가게 되면 가격 결정에 간여할 수가 없다.”
가격인상 전 입도선매로 인한 가격인하
“전통시장이나 소규모 점포에 물건을 대주는 대리점 주인
price, Air Busan might lose their customers, and also they lose their basic reason for existence as a “low fare airline”.
Airline Normal PriceDiscount
Rate Reduced
Price Extra
Charge Tax Final
Price
Asiana 67,400 0 67,400 5,500 4,000 76.900
Daehan 71,900 15 61,120 5,500 4,000 70,620
AirBusan 64,000 5 60,800 5,500 4,000 70,300
Jinair 57,600 10 51,900 4,400 4,000 60,300
Also, A
Price:
• Happy hours – on every Wednesday from 6:00p.m ~ 9:00p.m, customer can have every dishes at discounted price.
• Membership card – Accumulated points upon each transaction. Accumulated points can be used during the next transaction. To boost customer satisfaction and loyalty
• Special membership card for extracurricular groups – accumulate
price. So in this situation, customers that set much value on quality and real or not are increasing.
Forth, because of the economic depression many companies claim lower price marketing. A lot of on-line malls try to attract customers with distinctive marketing strategies.
MARKET ANALYSIS: 3C ANALYSIS
1. COMPETITORS
Customers have many alternatives when they buy some products. They can