4) Reason of selecting targets
-female college students
By analyzing the propensity to consume of female college students who are main consumers, it offers the information about cosmetics market segmentation and production of goods which are satisfying needs and interests of modern people. By attracting female college students as an early buyers, it will get long-term benefits because of inc
female college students
The major consumers of cosmetic products
Guarantee customer loyalty
long term profit
Korea & Thailand female college students
Globalization
Discrimination
southeast top class
organic cosmetic company
Increase Demand on Organic product
between Korea young people
Is there anyone who know the brand “Thann”? No!
Herbert Spencer coined the phrase "survival of the fittest” in his 1851 work Social Statics and later used it to characterize what Charles Darwin had called natural selection.
J.B.S. Haldane was the first to quantify fitness, in terms of the modern evolutionary synthesis of Darwinism and Mendelian genetics starting with his 1924 paper A Mathematical Theory of Natural and Artificial Selection
1.1. Position of NONG SHIM in Korea Market
a) 농 심
1970년대 후반 농심은 국내 식품업계에서 일정한 위치를 차지 하게 되었을 뿐 아니라, 1975년부터 히트 상품인 ‘농심라면’을 통해 소비자들에게 ‘농심’이란 이름으로 좋은 인상을 심어주게 되었다. 이에 1978년 3월 6일 정식으로 사명을 주식회사 농심으
1. 가치관
1.1. 가치관
1.1.1. 가치관이란 무엇인가
1) 가치관의 정의
- 여러 대안 중에서 하나의 행위를 선택할 때 사용되는 판단의 기준이나 표준
2) 로키치의 가치관 분류
① 가장 높은 수단적 가치: 사랑
② 가장 높은 최종 가치: 행복
3) 조직과 가치관: 개인이 조직에 들어올 때 무엇이 옳고,