소비자 행동이란 \"소비자들이 그들의 욕구를 충족시켜 주리라고 기대하는 제품과 서비스를 탐색하고, 구매, 사용, 평가 및 처분하는데 나타나는 행동\"(the behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs)이라고 정의하였다.
Channels
At past, there was only one channel to purchase golf equipments; off-course shops. After activating e-commerce, some golf shops started to move to online space for many incentives such as reduction in operating costs. Often, price-sensitive consumers used online stores. After the appearance of online discounted stores, off-course shops improved their own existing merits providing cust
1. Description of product category.
Our team's product category is vegetable. We choose vegetable because healthy foods are popular these days and ingest of vegetable is trend. But vegetable's distribution is complicated and vegetable is vulnerable to kinds of germs, many vegetable retailers are wasting their products. So, our team wanted to create a new channel of vegetable that is better for
“How to enhance consumer mobile game
purchase and usage experience“
To define the consumer needs during the mobile service purchasing and usage
To map the consumer journey
To define the optimized consumer offering
To define the right channel for the consumer offerings
Mobile game users want to get more supporting information and service to make a good decision for choosing i
1. New Trend
Intensification of consumers’ power
consumers’ information is so enlarged
Fusion Marketing Channel
One-stop shopping
Mega concept shop
1) The Definition of Home-Shopping
Home-shopping is defined as a shopping pattern that purchasing the goods or services via direct order by seeing the newspapers, magazines, TV, catalogs, and online network offered by home-shopping