3. Columns 4 to 7 indicate, for each item, the purchase unit which is the size of the shipping container (ground beef comes in 10-pound bag), number of purchase units (there are six 10-pound bags in a purchase unit of ground beef), cost per unit (a 10-pound bag of ground beef costs $28.50-or $2.85 per pound), and total cost of the item (six 10-pound bags of ground beef at $28.50 equals $171).
information search), 대안의 평가(evaluation of alternatives), 구매의사결정(purchase decision), 구매 후 행동(purchase behavior)으로 모델은 소비자가 거치는 5단계 과정을 보여준다. 이 모델은 실제 구매 이전의 여러 구매과정이 시작되고 실제 구매 후에도 오랫동안 그 결과가 남는다는 것을 강조해 준다. 이것은 마케팅
Information System)을 건립했다. MSSIS는 a)선박 자동 식별장치(AIS) 응답기는 일정한 크기보다 우월한 상업적인 배의 갑판에 착용될 의무가 있고, 바다에서의 충돌을 감소시키도록 고안될 것. b)해안가의 수신기는 AIS 통신을 받도록 배치할 것이라는 신호를 받아 축적된 세계적 교통의 추적 자료의 전자의 저장
Japan are relatively accessing QR code more than others. However, the places where QR code functions as a intermediary that can connect to consumers' actual purchase were China and Taiwan. Chinese and Taiwanese consumers showed high response rates in the experience of visiting stores, purchasing products, getting additional product information and recommendation to others after scanning QR code.
purchasers.
The selected commercial has both characteristics of lecture and drama. There is mini drama with each animal crying and revealing their jealousy of tuna. There is lecture aspect where the ad provides nutrition information about tuna to the viewers. In terms of Rossiter and Percy’s Matrix Analysis the product falls under low involvement transformational sector. Canned tuna is not