relationship marketing concept(관계 마케팅 개념)를 적용하며, 고객관리 프로그램를 통해 고객 자신이 특별하다는 느낌을 갖도록 해서 long-term customer(오랜 기간 동안 고객이 되는 고객)가 회사에 충성을 다하도록 한다.
organization's customer mix (회사 이미지와 서비스 질에 영향을 미친다. 그래서 회사 이익 측면
of the customer needs, and determine the appropriate technical requirements of each stage.
2) QFD Background
(1) Traditional QFD analysis
Step 1 : House of Quality
Step 2 : Part Development
Step 3 : Process Planning
Step 4 : Production Planning
- The heart of QFD is in the correlation matrices
House of Quality is a graphic tool for defining the relationship between customer de
of each stage.
2) QFD Background
(1) Traditional QFD analysis
Step 1 : House of Quality
Step 2 : Part Development
Step 3 : Process Planning
Step 4 : Production Planning
- The heart of QFD is in the correlation matrices
< House of Quality >
House of Quality is a graphic tool for defining the relationship between customer desires and the firm/product capabilities. I
of “quality verification” steps. Before applying 6-sigma movements, it started selling products right after deciding a mass production of new line. Furthermore, ‘Quality Assurance System’, the step-by-step procedure that every step should satisfy its own quality goals, was adopted to maximize its products’ quality.
3. BPRM(Business Partner Relationship Management) Operation.
Hyundai
relationship. French suppliers ensure finest quality of materials and is the benefit that French market provides.
② Operations(Manufacturing): Janfolgo Dier, ADM who designed perfume containers of popular brands such as Hermes took charge of its container designing, and Pochet de Courval, the number 1 container manufacturing company in France, took charge of container manufacturing. All firms