and made the decision to visit pharmacy.
Lee Soo Geun selected Bacchus among many kinds of products in the pharmacy. In this case, we can realize that he recalled the brand 'Bacchus'. Bacchus is one of the fatigue recovery drink products produced by Dong-A Pharmaceutical. Bacchus appeals the public with the creative advertisement. The advertisement of Bacchus is very familiar. It isn't give sa
reinforces the previous knowledge of the product and assures consumers they bought the right product.
Message Content
Generally, advertisements include both persuasional and informational elements; however, they are often too intertwined to tell them apart, recognized as appeals.
Fear Appeals
suggest to the viewer that the product can prevent some negative experience through purchas
clients know how it affect his behavior and emotion, and don't believe his thoughts blindly. When client have this objective perspective, he can have much more realistic and appropriate thoughts.
③ Purpose and method
By write down thoughts which pop up when client encounter fright situation, find out automatic thoughts which are recognized naturally and soundly through life long
millions of Japanese tourists, attracted by the island. Being aired in recent dramas, such as coffee shops or department stores to improve the brand image and take advantage of aggressive advertising is indirect exposure. 'Urban resort spa' is 'Salim', such as a TV or movie filming location for providing the space, and potential customers in a friendly and comfortable space can be recognized.
and 청정원. However it should be noted that 풀무원’s clean and healthy brand image matches that of 청정원. Thus, in the customers’ point of view it could be recognized as competing brand.
All the competing brands mentioned above focus on each product-line advertising, whereas 청정원 focuses on delivering its brand messages to its customers. Launched in 2007, “Healthy proposal(