relationship marketing concept(관계 마케팅 개념)를 적용하며, 고객관리 프로그램를 통해 고객 자신이 특별하다는 느낌을 갖도록 해서 long-term customer(오랜 기간 동안 고객이 되는 고객)가 회사에 충성을 다하도록 한다.
organization's customer mix (회사 이미지와 서비스 질에 영향을 미친다. 그래서 회사 이익 측면
Relationship Management) Operation.
Hyundai Motor Company operates a global technical cooperation program, “BPRM”. BPRM is a integrative framework for building a global R&D network and operating technical cooperation activities systematically.
4. Innovation of Logistics management system by RFID
Hyundai Motor Company upgraded logistics procure system with its partners using RFID(Radio-F
relationships developed are the real key to business success at both a personal and a corporate level. A Korean saying highlights the all-important nature of networking and relationships - 'make a friend first and a client second.' The key to creating good relationships lies in one's ability to play the Confucian game. It is important to appear to be an honourable, trustworthy and respectable per
relationship. French suppliers ensure finest quality of materials and is the benefit that French market provides.
② Operations(Manufacturing): Janfolgo Dier, ADM who designed perfume containers of popular brands such as Hermes took charge of its container designing, and Pochet de Courval, the number 1 container manufacturing company in France, took charge of container manufacturing. All firms
relationship between customer desires and the firm/product capabilities. It is a part of the Quality Function Deployment (QFD) and it utilizes a planning matrix to relate what the customer wants to how a firm (that produces the products) is going to meet those wants. It looks like a house with correlation matrix as its roof, customer wants versus product features as the main part, competitor eval