to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring marketing, raising the image of corporate citizens.
Active investment in welfare of employee such as stock option, my home system
Local employment of 98.7% and superior compensation
Executing localization strategy that china E-Mart
KB NEWGWANGGAETO Fund
Investment Objectives
1. Invest in domestic stocks benefited from emerging market such as China
2.Focus on emerging growth effectiveness in constructing a portfolio
So, it’s possible to make an excess returns compared with market.
China-effect assets selection
High level of profit contribution and great deal of sales percent in emerging countries especially Ch
huge reserve (US $514 bn in Sept'04), a stronger Yuan and government loosening the control on capital outflow, it will be economically rewarding to invest abroad. On the other hand, Chinese firms may desist from investing abroad if they fear further depreciation may not provide required rate of return. In short run, they prefer to wait before dollar depreciates before making investment.
China branch, will grow to be the leader in fashion industry of the world.
Pre- Transaction
1.Pre-Transaction elements
1) concept about pre-transaction elements
pre-transaction sets a climate for good customer service.
-written statements of customer service policy such as: when goods will be delivered after an order is placed. The procedure for handling returns and back orders so cus
A part of the product price is paid for a license fee
☞ Licensed French designer brand “Lolita Lempicka”
“inefficient”
Place strategy
Only made in France strategy
Selective distribution
☞ Focused on department store
Holds direct distribution
☞ Without going through other wholesale and retail
“Efficient”
Enable to make High quality brand image