rice sales to numerous typical consumers through discount outlet in sales market. It described as ‘monopoly or few sellers with numerous purchasers’ that represents imperfect market structure which has characteristic of monophony supplies or oligopoly supplies.
[ Picture - 3. Supply system in agricultural products of big marts]
I. Analyze characteristic of rice sales of big marts.
The reason that we concluded like that was because Korea is following Japan is the trend in living, which is the biggest factor in the food industry. Living, here, means the lifestyle, as in the number of family members. Tokyo's 1 member family ration has been increasing gradually since 1985, and in 2010, it is almost 50% while Seoul's ratio is not that high like Tokyo, the increase rate is more
◆ Rice consumption per a person
In the Korea, rice consumption of farm region has decreased since 1986. And, urban region has decreased since 1971. In 2009, rice consumption reduced average 74kg in urban region. Rice consumption decreased initially in 1998 less than 100kg. Looking at periods, reduction rate of rice consumption was -0.13% in 1970s, -1% in 1980s, -2.6% since 1990s. Rate of red
· Reduction rate of rice consumption was
-0.13% in 1970s, -1.0% in 1980s,
-2.6% since 1990s
· Rice consumption in farm region(127.6kg) was 1.7 times larger than urban region(73.3kg) in 2007
· Rice consumption per a day is 0.35kg in farm region and 0.28kg in urban region
Comparing rice consumption by market through out the ages, twenties occupy the largest proportion of rice consumptio
(2) Characteristics of Consumption in Korea
1) Analysis of decision factor on rice consumption.
Several characteristics influence on the consumption of Rice and korean food which are household income, housewife's time-cost, consumer's age, professional education and place of residence. Income elasticity of consuming Rice in 1982 was 0.24 but it declined to 0.16 in 2002 and this value is