of the Seoul Metropolitan area, Seoul Metro was the first local public enterprise to be established under Article 49 of the Local Public Enterprises and the Seoul Metropolitan Rapid Transit Corporation Establishment Regulation.
Operating Subway Lines 1 to 4 in the highly dense Metropolitan area of Seoul, we transport an average of 4 million people each day, or 45% of the daily metropolitan subwa
of mixed-area into high-density by Public transportation Except cars. As Car-centric suburbs change Transit network, city achieve proper infrastructure investment and mixed-area is more interesting, convenient, active
1-3. Introduction of TOD
New urbanism - New Urbanism is anurban design movement which promotes walkable neighborhoods containing a range of housing and job types. It arose in
2-1. What segment(s) is Saturn now targeting?
(before)
→ 20-40s of the middle class
Saturn captured that customer prefer small-car costs low amount of fuel consumed because of inflation, raising of fuel cost and youth, women dissatisfied with services, quality of car. They noticed their target segmentation(20-40s of middle class) is feeling stress of services, prices,. So, Saturn choose tha
car” with powerful performance. It can be associated with masculine, aggressive and dominant customers who are well educated and early achievers. Audi also positions itself as a drivers car and targets progressive, stylish sporty and urban customers.
4. 4Ps
4.1. BMW
1) Price
BMW price ranges are from approximately £16,000 to £60,000 plus. There are many factors that
of their suppliers. This is very important as major costs are incurred in the inbound supply chain. An important aspect of the unique Toyota Production System is strong supplier relationships and their development. Also, Toyota has established a lead in process with lean manufacture and product development. Through product development, Toyota’s production system is reportedly the most efficient