1. Introduction
Companies need to add more value and deliver superior services to customers. So companies try to more engage, listen, and respond to their customers to bolster customer satisfaction. Also to maintain customer relationship, considering the state of the economy of these days, marketers must develop new and innovative strategies and tactics that differentiate their companies’ pro
/ Why should retailers use AR?/
Advertising campaigns can become stronger
Navigation around warehouse area will be easier
Extra information will improve the shopping experience of the customers
Product catalogs can be visualized
A 3D product view will create a selling opportunity
Customers can be encouraged to buy with AR offers
Customers can be lured inside the stores
/ AR in Tourism /
of such concept, and our indirect competitor is beauty salons where semi-permanent lip make-up surgery is available. Our product has more promising competitiveness as ours has lower price with high efficiency, compared to the luxury brands such as Dior. Also, the semi-permanent lip make-up surgery may be convenient but makes it hard for the customers to change the color of their lips easily on a
of consumers are significantly emphasized, is obtained through neuromarketing. Understanding how and why consumers feel various emotions is the most essential step for all marketing strategies, since they can turn out to be a great failure if customers do not empathize with them. In a sense, neuromarketing, dealing with emotions and subconscious of consumers, encompasses virtually all kinds of ma
of iPod from Apple.
History of Sony’s TV industry (Exhibit2)
In 1960, Sony invented the first transistor Television. Sony’s invention was against the common sense related with TV. In 1968, Sony invented its first colored-Television, which means technology priority of Sony. Sony continued to launch new TV products, and in 1977, Sony invented the popular personal TV named Sightation.
Sony